Summary: This audit identified 12 issues across technical SEO, backlinks, local presence, and analytics — including 4 high-priority items directly impacting rankings, 4 medium-priority best-practice gaps. Addressing the critical and high-priority items is recommended before any content or advertising investment.
high
Poor Mobile Performance Score (75/100)
Mobile PageSpeed score of 75 needs improvement. Core Web Vitals are a confirmed Google ranking factor.
high
Poor LCP — 5.9s (Mobile)
Largest Contentful Paint of 5.9s is well above the 2.5s target. LCP measures when the main content is visible to users.
high
Previous Phone Number (520) 677-5664 Is Disconnected
Stale citations on Apple Maps, Yelp and directory sites still list (520) 677-5664. That line no longer reaches the business, so anyone calling from those listings is lost with no trace.
02
Technical Health
high
LCP — Largest Contentful Paint
5.9s
Target: under 2.5s
CLS — Cumulative Layout Shift
0.014
Target: under 0.1
FCP — First Contentful Paint
2.5s
Target: under 1.8s
Mobile Performance
75
PageSpeed score /100
Desktop Performance
97
PageSpeed score /100
HTTPS
Secure
SSL certificate
high
Poor Mobile Performance Score (75/100)
Mobile PageSpeed score of 75 needs improvement. Core Web Vitals are a confirmed Google ranking factor.
high
Poor LCP — 5.9s (Mobile)
Largest Contentful Paint of 5.9s is well above the 2.5s target. LCP measures when the main content is visible to users.
03
Backlink Audit
medium
Total Linking Domains
0
Unique referring domains
Flagged / Toxic
0
Recommended for disavow
Clean Links
0
Legitimate backlinks
Domain
Anchor Text
TLD
Risk Level
Reason
Next step: Export this flagged list, attempt outreach for removal, then submit a disavow file via Google Search Console for any non-responsive domains.
04
Local SEO & NAP Consistency
ok
Field
Website
Google
Yelp
Facebook
Name
Longevity Athletics
Longevity Athletics
—
—
Address
20924 N John Wayne Pkwy, Suite D-2A, Maricopa, AZ 85139
20924 N John Wayne Pkwy, Suite D-2A, Maricopa, AZ 85139
—
—
Phone
+15205031889
(520) 503-1889
—
—
low
GBP Q&A Not Populated
Pre-populating the Q&A section with common questions improves the listing.
05
Prioritized Action Plan
● Critical — Fix Immediately
● High — Address This Month
1
Poor Mobile Performance Score (75/100)Optimize images, reduce JavaScript execution time, and improve server response time.
Organic Traffic
2
Poor LCP — 5.9s (Mobile)Optimize the largest above-the-fold element (typically a hero image or heading). Use preloading, image compression, and a CDN.
Core Web Vitals
3
Previous Phone Number (520) 677-5664 Is DisconnectedForward (520) 677-5664 to the current number and keep it active until every citation is confirmed updated. This is cheaper than the lost calls.
Lead Loss
4
Apple Maps Listing Not ClaimedClaim at businessconnect.apple.com (free, phone verification). Set the current address, phone, split hours, category and photos.
Local Discovery
● Medium — Address This Quarter
5
2 Top-3 Queries with Low CTR (<3%)Rewrite the title and meta description for the ranking page. If the query is a "near me" or local-intent search, check whether the impressions are coming from the map pack — in that case users are calling or getting directions instead of clicking, and no snippet change will help.
Click-Through Rate
6
15 Queries Ranking Positions 4–10 (Quick Win Opportunities)Identify which page ranks for each query and check whether several pages are competing for the same intent — that split is a common cause of being stuck mid-page-one. Consolidate to one strong page per intent, then strengthen internal links to it.
Organic Traffic
7
Backlink Data Not ProvidedExport "Top linking sites" from Google Search Console (Search Results → Links) and re-run the audit.
Map Pack Rankings
8
GA4 Data Could Not Be RetrievedGrant the audit credential Viewer access at GA4 → Admin → Property Access Management. Note that adding a user requires Administrator on the property; see SETUP.md.
Organic Traffic
● Low — Ongoing Improvements
9
GBP Q&A Not PopulatedAdd 5–10 common questions (membership cost, hours, parking, classes).
Click-Through Rate
10
GBP Checklist Not Verified in 75 DaysRe-check the profile, update the flags in config.gbp, and set lastVerified to today.
Report Accuracy
11
Old Apple Maps Pin Not Reported as MovedIn Apple Maps, find the old location and use Report an Issue → the place has moved / is permanently closed. This is a distinct action from editing the current listing.
Local Discovery
12
4 Upstream Data Sources UnverifiedUpdate Yelp first — historically the largest source for Apple. Then Foursquare, Localeze/Neustar and Data Axle. A citation service (Yext, Moz Local, BrightLocal) can push to all at once; note that some listings revert if the subscription lapses.
Local SEO Audit Report
